Packaging Design

I chose a luminous green on a black surface to emulate the sky and the night vision of the owls. In terms of visuals, the fun and adventurous elements would cater to the target audience of the product which are teens and young adults.


I chose the cylinder tube structure of packaging because of the two-piece elements (cap and body) which made it interesting to play with relations of them. The form also reminds me of tree bark which an owl lives in as well as of the body of an owl. The peeking of the luminous green inner tube makes the consumers more curious to open to find out what is inside.